“We’ve worked together in an operational network for many years — (so) this makes it more intentional, allows us to serve our constituency better and saves money,” said Doug Doty, administrator for Western Michigan Christian High School in Norton Shores. “Collectively, we have 820 students from 24 municipalities, representing 102 churches.”
The schools have hired a chief advancement officer, a director of enrollment and marketing, and a curriculum director.
“Having one person oversee a specific operational area enables us to do some things differently and benefit from them right away,” Doty said.
Scott Liggett, the advancement officer, will direct fund development for all the schools. Kyle Kempster, the director of enrollment and marketing, will oversee those efforts systemwide. Dena Chilson, the curriculum director, will take a collective look at all four schools to ensure that students are academically prepared for the next steps in their educational development.
Officials said the schools have already saved significantly by combining advertising and purchasing integrated database software. A committee composed of the school administrators and board members from each school is directing the combined efforts.
To read more of this story, see today’s print or e-edition of the Grand Haven Tribune.