For submitting the winning flavor combination, Dawn Dummer of Houghton Lake earned free Hudsonville ice cream for a year, a one-week stay in a Michigan state park or harbor of her choice, a $1,000 Meijer gift card, and Pure Michigan merchandise.
“I’ve never entered a contest before other than bingo, but I had to do this one,” Dummer said. “It’s about Michigan and I love Michigan — it’s my home state and I’m proud of it.”
Judging took place at a Meijer store in Livonia on Feb. 21. Selected by the Michigan Department of Natural Resources to judge the ice cream nominations were Lexi Loehfelm, 11, of Ada; Noah Ekdom, 12, of Roscommon; Jimmy McGrath, 15, of Carleton; and Meijer Corporate Research Chef Ray Sierengowski.
The DNR joined with Hudsonville Ice Cream and Pure Michigan to launch the “Create a Flavor” contest in January. More than 3,000 flavor suggestions were submitted, ranging from Tahquamenon Falls Root Beer Sundae to Hex Hatch Jubilee.
The entries were narrowed down to a field of four finalists: Michigan Chocolate Covered Cherries, submitted by Heather Klaver of Grand Rapids; Pure Michigan Jubilee, submitted by Gary Kesler of Grandville; Shiver MI Timbers, submitted by Carla Reczek of Oak Park; and Dummer’s winning Pure Michigan Caramel Apple.
Hudsonville Director of Sales and Marketing Bruce Kratt said the “Create a Flavor” contest marked the start of a campaign that will run throughout the summer with a statewide RV ice cream tour to help promote Recreation 101, the DNR’s outreach/education program at state parks. Meijer will serve as the official retail partner in this campaign, set to begin in early May.