Salmon Fest is marketing king

Tribune Staff • Jul 21, 2015 at 11:48 AM

The awards were presented at the Michigan Festival and Events Association's 20th annual convention in Traverse City on Nov. 2.

The Salmon Fest took first place for Best Green Practice, Best Brochure and Best Event Photograph; second-place in Best Partnership; and third place in Best Promotional Poster and Best Social Media.

The awards program was divided into two categories: festival/events with a marketing budget of more than $15,000 and those with budgets of less than $15,000. The Salmon Festival’s marketing expenses, while just under $5,000, placed it into the more competitive category of those with marketing budgets under $15,000, said Salmon Festival Director Marci Cisneros, who is also the director of the Grand Haven Area Convention and Visitors Bureau.

“A strong competitor was the Michigan Institute for Contemporary Art, and the various festivals and events they conduct each year,” Cisneros said. “We were very pleased with the outcome and appreciate the recognition, as well as the confirmation that our efforts toward sustainability and event marketing are some of the best in the state.”

Cisneros attended the conference with Salmon Festival Volunteer Coordinator Stefanie Herder, and festival interns Ashley Ackley and Emily Dykstra.

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