Dim crowd for holiday lights
Jul 21, 2015 at 11:58 AM
Organizer Brad Boyink said he hopes that changes in the next few days — the last for the dazzling display that features 240,000 lights synchronized to music.
Holiday Road moved indoors to The Pointes Mall in Norton Shores this year after lighting up the night the past few Christmas seasons as an outdoor display in Spring Lake Township's Heather Court neighborhood.
Attendance is down about 35 percent and donations to the Special Olympics are lagging by about $8,000 compared to this time last year, according to Boyink. But he expects crowds to pick up during the show's final weekend.
“This is our ramp-up week,” Boyink said. “More and more people are showing up. Our biggest challenge has been getting people used to where we're at.”
No one should get too used to the Norton Shores location. Boyink said it is a one-time arrangement and he will need to find new digs for next year's show.
Boyink toured a possible new indoor location in the City of Grand Haven this week. He would not disclose the location.
Boyink said since plugging in at an indoor location, he's been sold on the idea.
“I don't think I would ever move back outdoors,” he said. “There are so many more things we can do indoors. There's really something nice about not standing out in the rain, snow, sleet and 15-degree wind chills. And setup is not weather-dependent.”
Boyink estimates the show will raise about $32,000 for Special Olympics this year. The 2011 display brought in $47,000.
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IF YOU GO:
WHAT: Holiday Road light show
WHERE: Storefront in the east corner of The Pointes strip mall, northeast corner of Sternberg and Old Grand Haven roads (exit 109B from U.S. 31)
WHEN: 15-minute shows run 6-10 tonight, 1-4 and 6-10 p.m. Saturday, 1-4 and 6-9 p.m. Sunday, 6-9 p.m. Monday, and 6-9 p.m. Christmas Day.
ADMISSION: Free. Donations accepted for Special Olympics.