These visual items include photos that represent the community, such as sidewalk cafes downtown, the area along the waterfront and the Musical Fountain.
“We’re trying to get all of these photos to our consultant so we can develop a color scheme,” Kollewehr said.
She said the consultant has a software program available that can pick common colors in the community.
“We don’t want something that isn’t there,” Kollewehr said.
Design consultants are also looking at the verbal aspect of the new downtown branding plan to go along with the visual aspect.
“We have also been reviewing a series of tag line concepts,” Kollewehr said.
Grand Haven was selected by the Michigan Main Street program to take part in the rebranding services, which are being offered by W. Designs.
Grand Haven — along with Boyne City, Clare and Niles — will receive branding services from W. Designs. Elements include new logos and a new Main Street program website. Participants will also be trained on website management and effective brand management.
To read more of this story, see today's print edition of the Grand Haven Tribune.