‘Create a Flavor’ contest aims to promote state parks, programs

Winter forecasts may call for plunging temperatures and lake-effect snow, but three Michigan companies are putting a summer spin on a favorite frozen treat.
Jan 11, 2012


Holland-based Hudsonville Ice Cream is partnering with the Michigan Department of Natural Resources and Travel Michigan to launch the “Create a Flavor” contest.

They are inviting the public to share their ideas about what flavor best captures what Michigan offers.

The “Create a Flavor” contest is the start of a campaign that will run throughout the summer with a statewide RV ice cream tour to help promote Recreation 101, the DNR’s outreach/education program at state parks. Throughout the campaign, Hudsonville Ice Cream will distribute the winning flavor — which will be touted as “the official ice cream of Michigan state parks and Pure Michigan” — to retail outlets and ice cream parlors throughout Michigan and the Midwest, as well as at stops along a summer tour.

The Pure Michigan ice cream contest runs through Jan. 29. Official entries should be submitted online at www.hudsonvilleicecream.com.

The winning flavor will be selected by a panel of selected children and celebrity judges. The grand prize for the winning ice cream flavor includes free Hudsonville ice cream for a year, a one-week stay in a Michigan state park or harbor of the winner’s choosing, a $1,000 Meijer gift card, and Pure Michigan merchandise.

A key goal of the partnership is to build awareness of the DNR’s Recreation 101 program and Recreation Passport.

Rec 101 is a series of free introductory programs, with all the gear and expert instruction included.

Recreation Passport is Michigan residents’ $10 ticket to state parks, recreation areas and boat launches. The passport can be purchased by Michigan residents at a Secretary of State venue when renewing a vehicle registration. Learn more at www.michigan.gov/stateparks.


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