The workshops are designed for people considering starting a business, in the process of starting a business, or who currently own or run a small business. They are organized in partnership with the MSU Extension office of Muskegon County and the Michigan Small Business & Technology Development Center.
You may attend one or all five sessions. All of them are on Wednesday evenings at the MAREC Center, 200 Viridian Drive in Muskegon.
"The Road to Independence: Exploring Entrepreneurship" is 6-9 p.m. Jan. 9. This three-hour workshop addresses basic questions about starting a business: what it takes to get started, why a business plan is important, financial considerations and community resources. Call 231-724-6686 to register.
"Fundamentals of Writing a Business Plan" is 6-8 p.m. Jan. 23. This course covers business planning in detail — including marketing, finance, legal and regulatory issues, operations, and information-based planning. Live examples of effective business plans are used as course material. Register online at misbtdc.org/events (search topic “Business Plan” and ZIP code 49440).
"Legal Issues When Starting or Running a Small Business" is 6-8 p.m. Feb. 6. This provides an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Topics covered include: tax and liability, basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. Register online at misbtdc.org/events (search topic “Legal” with ZIP code 49440).
"Fundamentals of Marketing Your Business" is 6-8 p.m. Feb. 20. This course covers practical applications of marketing concepts designed to grow a small business. Market analysis and research, target marketing, and assessing competitors will be discussed. Several examples of effective hands-on marketing tools will also be reviewed. Register online at misbtdc.org/events (search topic “Marketing and Sales” with ZIP code 49440).
"Fundamentals of Financial Management" is 6-8 p.m. March 6. Attendees will be introduced to basic accounting concepts and will learn how to apply financial information effectively. Key documents such as cash flow statements, profit and loss statements, and balance sheets will be explained using specific business examples. Register online at misbtdc.org/events (search topic “Financial and Accounting” and ZIP code 49440).
Information about these workshops and other resources for entrepreneurs is available at the e-merge website: e-mergewestmichigan.org.