The Icebox is open

Nicole Kelsey's new business is a chilling place.
Marie Havenga
Jun 20, 2013


Kelsey opened the Icebox last month at 14485 Cleveland Ave. Her business is in the same building that housed TJ's, a former ice cream shop that closed 11 years ago.

Kelsey has the scoop on experience — she worked at an ice cream parlor back in high school when she lived in Wisconsin.

“It was a fun summer job, but I never planned on opening up my own ice cream store,” said Kelsey, who moved to Spring Lake in 2009. “My husband and I kept driving by (the closed and for sale) TJ's wishing someone would buy it. One day we thought, ‘Oh my gosh, we should open it.'”

They completed the purchase earlier this year and updated the mechanical equipment.

They maintain TJ's multi-flavored soft serve flavors, offering 24 varieties, including coconut, peanut butter, black cherry, bubble gum and cotton candy.

Kelsey tasted close to a dozen hard ice cream brands at a trade show in Lansing and thought the Ludington-made Ashby's topped them all.

“It was very important for us to stay Michigan-made,” Kelsey said. “I thought it was really rich and creamy and had bold flavors. The texture and the creaminess to me stood out and I thought the names were fun.”

The Icebox hours are 1-10 p.m. Monday through Friday, and noon to 10 p.m. Saturday and Sunday.

To read more of this story, see today’s print or e-edition of the Grand Haven Tribune.




This is a GREAT story. It is great to see this place back in operation. Be sure to contact Ashby's and tell them to get you on their store finder. I did a search for Spring Lake's zip code and the closest thing that came up was three outlets in Muskegon and North Muskegon.

Congrats Kelsey!!


Been there a couple times since they re-opened. Don't get a sundae... They are expensive, small and they skimp on the toppings. Sadly your just not getting your money's worth!


Sundaes are expensive everywhere! They are a brand new business, I can't believe you are hating on them already!


Orvis this may be something to share with the owner. I have not been there personally but I can't imagine they are any more expensive than Coldstone and yet whatever you are paying for at The Icebox is money staying in the community and supporting small business. I personally would much rather do this than the Ashby's is awesome. It seems like getting a scoop of ice cream is much more expensive everywhere (except Burger King's "frozen dessert"), but maybe it's just me.


$3.25 and $3.75 (according to the sign behind her in picture #3) is not a high price for a sundae. I see specialty sundaes are more expensive but the reality is anytime you can get a refreshing treat with a smile for under $5 you are doing pretty good! Keep up the good work ice cream lady!!


Get a Mondae instead, prices always go up on the weekend; check gas lately?


Nice to see someone bought the old TJ's. I hope they do well.


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