The first billboards were posted Labor Day weekend along I-94 to target motorists traveling between Chicago and Michigan. Digital and print ads will appear primarily inside CTA trains, busses and platforms.
Hello West Michigan will also host a website at MiReason.com, where people can share and browse reasons for living in West Michigan, as well as discover more about the region.
“Everyone has a reason for choosing to live in West Michigan,” said Cindy Brown, executive director of Hello West Michigan, “whether it is the quality of life, affordable cost of living, abundant career opportunities, or access to a great lifestyle—from a thriving arts scene to miles of beautiful beaches. We want to showcase those reasons and encourage people to consider West Michigan as a smart choice for them.”