Owner Matt Wilber recently opened the 2,200-square-foot fitness facility at 807 Robbins Road in the Beacon Village Plaza, northwest corner of Robbins Road and U.S. 31.
Wilber said his fitness approach is results-oriented.
At a recent session, women sprinted from workout station to workout station, snapping ropes, heaving barbells and cranking out pushups.
“Keep the energy up guys,” Wilber shouted. “You're doing great.”
Grand Haven resident Lulu Gamboa, sweating and winded after a rope workout, said she's lost 28 pounds since she started training with Wilber about six months ago.
“I feel better than ever,” said Gamboa, 52. “I'm so full of energy.”
Each 30-minute full-body workout is fast-paced and intense, with resistance and cardio training. Wilber offers a one-week free trial to anyone who wants to try the boot camp approach.
“Everything I do is programmed to whatever my client's goals are and to help them reach them,” Wilber said. “This is really about family and community, something I established from day one. I call them my fit family. I treat every boot camper that comes through my door like family.”
Wilber, who holds a master's degree in exercise physiology from Western Michigan University and a bachelor's in exercise science from Grand Valley State University, also serves as the strength and conditioning coach at Grand Haven High School.
About 10 months ago, he started a business called Lakeshore Elite Fitness, using space at the school and another local gym.
“With that I transitioned to boot camps and I loved it,” Wilber said. I was doing boot camps at Grand Haven High School in the morning for teachers and staff and I really loved the group atmosphere and being able to help a lot of people at once. I built up a pretty good clientele.”
Wilber discovered the Fit Body Boot Camp franchise and was hooked.
“I loved everything about it,” he said. “They have some of the core values I believe in so it was a really good match.”
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