Wild for yogurt

Two Grand Haven couples embarked on a cool commercial venture late last month.
Marie Havenga
Nov 14, 2013

After seeing self-serve frozen yogurt and topping bars in other areas of the country, Don and Marina Knebl and Jim and Chris Wadaga teamed up to open Wild Blue Frozen Yogurt on Beacon Boulevard, next to Subway.

Don and Jim, who previously worked together at Donnelly Corp. in Grand Haven, meet for breakfast once a month with other former Donnelly employees. During one breakfast conversation, they discovered they each had an interest in self-serve yogurt.

“They're all over the place down south and out west,” Don said. “They've recently crept into the Midwest. There's over 10 in Grand Rapids and a couple in Holland.”

But the Knebls and Wadagas wanted to bring the trend to Grand Haven. And, in doing so, they've experienced an unexpected added bonus – together, they've lost more than 100 pounds eating frozen yogurt for lunch or dinner a few times a week.

Wild Blue Frozen Yogurt features 10 flavors of yogurt at any given time — including vanilla, chocolate, cake batter and black raspberry — with seasonal choices such as apple cider and pumpkin pie. The owners mix all the flavors on-site.

Customers can serve up as much as they would like, then embellish with more than 70 toppings — including fresh fruit, syrup, candy, cereal, nuts and other treats.

“You control what you get,” Don said. “You get exactly the amount you would like, with the toppings you would like on it, rather than have somebody make it for you. You can make it very healthy, or you can chocolate it up if you'd like.”

The frozen desserts are sold by the ounce.

The business was originally slated to open in August, but construction took longer than expected.

Don said opening a frozen treat business in late fall in Michigan isn't ideal, but business has been brisk so far.

“We've been very happy with the traffic and the reception has been very positive,” he said. “It's hard to stay in a bad mood when you're eating frozen yogurt.”

To read more of this story, see today’s print or e-edition of the Grand Haven Tribune.

Comments

Real estate maven

Good luck to these local folks in their new venture. If I can lose 25 lbs I'll be there everyday.

Barry Soetoro

No doubt! After all, Jared lost 250 lbs. pounding meatball hoagies at Subway!

LessThanAmused

Now that's a cool concept. Let me make my own with your stuff and then pay based on quanity. I like it! I used to go to TCBY when it was around so It's highly likely I'll be checking this out. Sounds dangerous though...I can see my first concoction now....."that'll be $27.50 sir"! Yikes!

LessThanAmused

Went here tonight after dinner. Me and the wife both grabbed a cup and proceeded to fill 'em up with our favorite stuff. The bill for both cups, at 47 cents an ounce? $9.68! And I was showing restraint. It was good, but not 9 dollars good, I can buy a gallon of ice cream for that and put my own stuff on it and have enough to last all week.....I do like the concept of making my own treats though, just can't afford to do it more than once a month at those prices.

Tri-cities realist

Once a month will help the waistline as well as the wallet!

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