New microbrewery on tap for SL

Plans for a new local brewery should come to a head early next summer.
Marie Havenga
Nov 23, 2013

 

The husband-wife team of Luke Finchem and Kelly Rozema Finchem haven't finalized a location yet, but said their Dutch Girl Brewery will likely be in the industrial space off Liberty Street on the north side of Savidge Street in Spring Lake.

“It seems like an ideal location,” Kelly said of the village. “It's such a great tourism area. We want people to visit Spring Lake and stay a little longer than a pass-through.”

The business is expected to bring 3-5 jobs initially, with a top end of 20 employees when the hops are fully hopping.

CLICK HERE for the related story, "Beer is big business in Michigan."

Luke has been home-brewing for more than two decades.

“We're big craft brewery fans,” Kelly said. “We felt the desire and need to bring another business to the area.”

The couple plans to tap into local fruits and flavors to augment their brews.

“We live in a wonderful agricultural area,” Luke said. “We have great honey, fruit, fresh herbs and hops growing in our state.”

Although Dutch Girl won't feature a traditional kitchen or restaurant, the owners said they likely will offer occasional specialties from local farms or chefs.

“What we really want to do is connect with local chefs and feature those people and give them the opportunity to shine,” Luke said. “We may have a chalkboard featuring these five items that go with these beers or ciders. In the middle of the summer, it will be kind of a festival-like atmosphere with live music.”

The Finchems said customers will also be able to bring in their own food. Dutch Girl will offer a mug club and growlers for repeat customers. Kelly said an outdoor beer garden is in the works for summer nights.

Village Manager Chris Burns said she's not a beer drinker, but she looks forward to a new brewery in town.

To read more of this story, see Saturday’s print or e-edition of the Grand Haven Tribune.

 

Comments

rowerprof

Excellent idea! Terrible business name!

rukidding

Rowerprof, you sure hit the proverbial nail...

Luke and Kelly, I wish you the best in your new venture, but you are leaving money on the table and alienating a percentage of your potential customers. I am not speaking out of school, you will get the pun shortly, and I have advanced degrees in business with major emphasis on marketing.

Using an ethnicity or gender in a product name is limiting your sales opportunities instantly. Many consumers will subconsciously avoid your product out of personal prejudices. I know there are a lot of Dutch in the area, not everybody though, and those that aren't may take exception; you'll start to get the point if you think about it. Others will avoid your product because they are prejudice against women, girls, beer is a guy's thing...not saying this is correct, just what studies have shown; they're correct by the way. I don't want to bore you with details, charts and graphs, and more importantly I don't consult for free.

Luke, Kelly, you will do as you please; this is part of the entrepreneurial right. Call your product what you like, but please realize before your investment turns to sour mash, that each and every decision you make affects your ability to succeed and the level of that success.

You might call your company "Meisje"; look it up!

xillini

R U KIDDING!!!!!!!
The name is cool (ever hear of a beer called St Paul ie girl ) besides the girl is hot on the logo, I want a beer right now!

 

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