“We’re definitely excited for this event to take place,” said Dana Kollewehr, executive director of the city's Main Street Downtown Development Authority. “It was so well-received from businesses and those that attended (last year).”
The businesses of Centertown and downtown Grand Haven will be showcasing movie-themed window displays with live mannequins and an Oscar-style awards ceremony from 2-4 p.m. Saturday.
Kollewehr said 20 businesses have signed up to participate in the event. Each will feature live, motionless mannequins depicting a scene from a movie.
“The participating businesses have come up with great concepts," said Patty Van Nocker, event chairwoman for the Downtown Development Authority's Promotions Committee. "Many of the movie themes relate directly to the themes of the stores."
The official Frozen in Time zone will encompass businesses on Washington Avenue, from Harbor Drive to Third Street. Visitors will be able to wander throughout the district to view the displays while three judges cast their votes for the best one.
“It is a really fun time, and people will be able to make a whole day of it,” Kollewehr said.
Kollewehr said an addition this year is allowing the public to select their favorite window for a People’s Choice award.
“I think it just makes it a more dynamic and fun event to enjoy it in different ways,” she said. “It gives people options for how involved they want to be in the event.”
At 4:30 p.m., the public, business owners and live mannequins will head over to Studio 206, 222 Washington Ave., for an awards ceremony.
People who submit voting forms with completed, accurately matched movies to corresponding businesses can enter a raffle drawing. Prizes include $100 cash, and merchandise and services donated by downtown businesses.
Kollewehr noted that having events during the winter helps keep a spark of interest in downtown Grand Haven during what is typically a slow time of the year.
“There’s activity and excitement outside of the summer,” she said. “This year, we have more events than ever during the winter, and we’re really excited about that.”