The storefronts on Washington Avenue, between Harbor Drive and Third Street, will be transformed from 2-4 p.m.
“It’s a fun way to get people outside in cold weather and enjoy their downtown in the winter,” said Allison Revell, marketing and promotion coordinator for the Grand Haven Main Street Downtown Development Authority.
Joy Gaasch, president of the local Chamber of Commerce, commended the DDA and volunteers for the hours they put into the event. She said such special events drawing people to the business district provide a unique experience, which she said is an activity that’s lost in a lot of downtowns.
“That really sets the downtown apart from a lot of other shopping experiences,” Gaasch said.
Participants can fill out a form identifying the TV shows with stores, as well as cast ballots for the “best window” for the People’s Choice Award. A group of judges will also award a store for their favorite window.
Viewers can win prizes by submitting a completed form by 4 p.m. Saturday at the Masonic Lodge, 344 Fulton Ave. in Grand Haven. The drawing for prizes will begin at about 4:30 p.m., and participants must be present to win.
Last year’s Frozen in Time drew about 800 people to the downtown as models brought movie scenes to life. Revell said they anticipate that big of a crowd will also attend this year’s event.
While some storefronts will have motionless models, others are planning to engage with visitors through interactive components, Revell said.
Although snow and chilly temperatures are in Saturday’s forecast, Revell said the downtown snowmelt system will help make the sidewalks maneuverable for visitors to participate in the event.