There oughta' be a law: outdated signs

Lisa of Grand Haven asked about business signs that aren’t up to date.
Mark Brooky
Aug 20, 2014


"I noticed the question about the 'coming soon' pizza window sign on Robbins Road (Mailbag, June 23), so I decided to ask about other signs that bug me. Beacon Village shopping plaza on the northwest corner of U.S. 31 and Robbins really needs to update the sign that displays the businesses that are in that shopping plaza. It still shows Shear Elegance and Crop Circle, and both of those places have been closed for many years now. Can't the city require the signs to be updated?"


Yes, it can, City Manager Pat McGinnis said — and he thanks you, Lisa, for bringing that to his attention.

“The city sign ordinance does regulate obsolete signs, and we can contact the owner and request compliance,” McGinnis explained. “A ticket is rarely necessary once the issue is identified.”

By the way, McGinnis pointed out that the commercial property on Robbins Road where a pizzeria is supposed to be “coming soon” — the subject of the June 23 Mailbag question — is in the township, not the city.

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How about the sign on 31 for Eye Care One with Franken-lady? That's gotta be violating some kind of ordinance against public eyesores.


LOL, I thought I was the only one who's witnessed the slow evolution from shocking espresso junkie (Franken-lady is good too) to a somewhat less scary image that still evokes an odd emotion…not unlike the feeling I get when I see images of Pennywise the clown.

Barry Soetoro

Gotta love that hair though. I know a guy who drove off the road and claimed that billboard scared the bejeezus out of him and caused him to wreck. I crack up every time I go by it.


I honest to God thought the lady on the billboard was just a typical "filler model". Always questioned why on earth that would select that particular image to represent their eyeware.... Until the day I went into Eye Care One in Spring Lake, and low and behold.... she's real!! She really works there!! Wowzer.


I need new glasses, I'll go there and get a Selfy with her.


Too much in the way of selfies know what Mom said, you might need those glasses.


I have my women viewers evaluated yearly at this professional establishment; be nice, she is. I like the idea and terminology of "filler model", right here on earth, with or without eyewear.

Barry Soetoro

Don't worry, Lani should be along shortly to give us a well-deserved stern talking-to about poking fun at others expense. After being duly reprimanded, I will then pour myself a glass of just delivered Pendleton 1910 and my day will be complete.


That "nice lady that works there" happens to be the owner. Eye Care One is a very successful business - don't worry about hurting her feelings, she's laughing all the way to the bank.....;-)

(And she is not my optometrist, by the way)


I agree, she is a very nice woman. I have gotten my glasses/eye exam there as well for the last few years, and am happy with my experience. I hope she is not upset by our playful jeers, I mean her no harm. In fact, now I feel bad for my original comment. My guess is she has heard worse, and is not flattered by that billboard either. In any event, I am sorry, very happy lady at my optician's office.


Can we say espresso fueled Franken-Diller with a malfuntioning pace maker??? I hope she doesn't mind I'm sure she's a nice person, we are just poking fun dear.


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