Sex, beer and the Super Bowl: Are your kids watching?

There’s only one thing that can upstage Tom Brady throwing a 50-yard touchdown pass: a supermodel getting her naked body painted by Jillian Michaels. That’s what Internet domain registrar GoDaddy.com will be treating audiences to in its Super Bowl ads this year.

With more than 100 million viewers on game day, advertisers are willing to do just about anything to get attention. (Would you have ever heard of GoDaddy otherwise?)

The Super Bowl represents a moment when families sit down and watch TV together. We’re pretty much a captive audience and can be surprised by just about anything that happens during the live game — including the ads.

Ads impact children

— By Caroline Knorr of Common Sense Media

Online: www.commonsense.org

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