Gun buyers fear that Obama wants to restrict their purchases, especially if he were re-elected.
An analysis by The Associated Press of data tracking the health of the gun industry, however, shows that sales are on the rise, so much that some gun manufacturers can't make enough guns fast enough. Major gun company stock prices are up. The number of federally licensed, retail gun dealers is increasing for the first time in nearly 20 years.
The NRA is bursting with cash and political clout. And Washington has expressed little interest in passing new gun laws, despite renewed calls to do so after recent deadly shootings in Colorado and Wisconsin.
Obama has made no promises to impose new gun control legislation and doesn't have the support in Congress or among voters even if he did. During this week's presidential debate, Obama suggested renewing a U.S. ban on assault weapons and coming up with an overall strategy to reduce violence, but both Obama and Republican presidential nominee Mitt Romney said the government needs to enforce gun laws already on the books.
"The driver is President Obama. He's the best thing that ever happened to the firearm industry," said Jim Barrett, an industry analyst at C.L. King & Associates Inc. in New York.
Lawyer Brian Manookian said he never considered himself a gun enthusiast like others in his state. He owns only one handgun. But the firearms industry has proved so lucrative for him that he's enthusiastic now.
Manookian and his business partner, Gary Semanchik, opened a $5 million firearms retail and training complex in September.
Inventory is selling three to four times faster than they expected since the facility opened.
"It is a very strong investment," Manookian said.
Others agree. For the first time since 1993, the number of federally licensed retail gun dealers in the U.S. increased slightly in 2010 and 2011, as the country added 1,167 more licensed retail gun dealers, according to Bureau of Alcohol, Tobacco, Firearms and Explosives records. After the assault weapons ban in 1994, the number of gun dealerships dropped annually until 2010. As of October 2012, there were 50,812 retail gun dealers — that's 3,303 more than in 2009.
"Business has been very good," said Frederick Prehn, who a year ago opened a small gun store above his dentistry practice in Wausau, Wis. In the past year, Prehn has relocated twice to larger spaces and gone from one employee to eight.
Some gun store owners can't keep shelves stocked, said Brian Jones, owner of Bullseye Shooter's supply in Painted Post, N.Y. Jones said he opened his gun store in November 2010. In his first year, Jones said he sold between 600 and 700 guns. A little more than halfway through his second year, he's already sold 700.
Ruger and Smith & Wesson represent nearly 30 percent of the U.S. gun manufacturing industry and lead the market in production of pistols and revolvers, according to government statistics. The two companies have been running production lines around the clock, hiring workers and operating at maximum capacity.
Ruger's sales have increased 86 percent since Obama took office, and Smith & Wesson's sales have gone up nearly 44 percent, compared with 18 percent for overall national retail sales.
And the companies have big expectations for the industry's future, as they're spending more money on research and development than ever before.
"Wouldn't you want to be in a business where customers are just begging to hand you money?" said Bill Bernstein, owner of East Side Gun Shop.
The NRA itself has done well, too. The lobbying organization has had more cash on hand during the Obama years than it did since 2004, finishing 2010 with more than $24 million, according to the most recent figures available.
"Which makes it incredibly ironic that the gun lobby is opposing Obama," said Dan Gross, president of the Brady Campaign to Prevent Gun Violence. Gross said Obama, who initially campaigned to reinstate the assault weapons ban that expired under Bush, has done what he said was "disappointingly little" on gun control.
But the gun lobby says the success of the industry does not indicate that Obama is good for Second Amendment rights.
"This is the most dangerous election in our lifetimes," NRA chief executive officer Wayne LaPierre said in February, a point he's made regularly during the NRA's campaign to defeat Obama.
The NRA stands by its 2008 predictions that Obama would be anti-gun. NRA spokesman Andrew Arulanandam noted Obama's appointment of two Supreme Court justices whom the NRA considers anti-gun, plus Obama's support of a United Nations arms trade treaty and the botched gun-walking operation called Fast and
Furious, which the NRA believes was concocted as part of a plan to enforce new gun restrictions.
"Gun owners and hunters fear that a second Obama administration with no future political campaigns to worry about will try to destroy this great American freedom," Arulanandam said.
It is hard to find a single aspect of the gun world that isn't thriving.
Fears of a Democratic president taking office and issuing stricter gun control laws led to an initial spike in gun sales in 2008, giving gun dealers some of the highest profit margins they've ever seen. But even after it became clear Obama was not going to make gun control a priority as president, the industry has continued to do well.
Fear of crime may be driving some sales. The number of violent crimes rose by 18 percent in the U.S. in 2011, according to Justice Department figures released this week. It was the first year-to-year increase for violent crime since 1993, marking the end of a long string of declines.
Firearms sales typically increase during poor economic times, said Steve Sanetti, chief executive officer and president of the National Shooting Sports Foundation, a trade association for the industry. More Americans are hunting and shooting for recreation as well, he said. Sanetti attributes that to military servicemen and women with firearms experience returning to civilian life and wanting to keep up with shooting as a pastime. He also said recreational shooting is a relatively cheap and accessible hobby, drawing in new buyers.
Voters have made clear that gun control isn't a priority. A recent AP-National Constitution Center poll found that 49 percent of adults felt laws limiting gun ownership infringe on the public's right to bear arms, while 43 percent said such laws do not infringe on those rights. After the recent mass shootings in Colorado and Wisconsin, 52 members of Congress sponsored a bill to track bulk sales of ammunition, but the legislation went nowhere.
Bernstein and others attribute some of the industry's success to all but one state — Illinois — offering permits to carry a concealed weapon. In some cases, people have been buying guns because they're afraid of the day they won't be able to.
"Any gun owner might fear that," said Justin Paulson, a 22-year-old grad student in Nashville who recently purchased a handgun from Bernstein's store. Paulson said he's been collecting guns since he was 18. He's currently up to 16. He purchased his most recent handgun because he thought the one he had was too small to defend himself. And the timing of his purchase was deliberate. "Chances are things might be a little tighter in terms of control come November," he said.
Fears about new gun laws mean dollar signs for the gun industry.
Bernie Conaster, owner of Virginia Arms Co. in Manassas, Va., has doubled the size of his suburban Washington gun store, hired more employees and paid bonuses since Obama has been in office.
"I certainly don't want to stoke the fire," said Conaster, "but I'll ride the wave while it's here."