JoC Boutique opens

Marie Havenga • Jul 21, 2015 at 2:22 PM

JoAnn Chittick will be living proof of that when she opens JoC Boutique at 110 S. Lake Ave. today.

“I've been in retail for over 25 years and worked for a lot of the major brands and a lot of big boxes,” said Chittick, who currently works part-time at Lane Bryant.

When Chittick's friend, Kendy Varble, decided to open a women's boutique in Hastings in late 2012, Chittick contemplated her own clothing store.

Today, it happens.

“She's my mentor,” Chittick said. “I'd go to the merchandise mart with her in Chicago and spend two or three days there. This winter, when it was cold, I thought we'd either go to Florida or try this venture.”

After searching for space in Grand Rapids, the Spring Lake Township resident decided to stay local.

“When I started figuring travel time and space, it was astronomical (in Grand Rapids),” Chittick said. “One day, I got out of the shower and thought I should just look in my own backyard. I wanted visibility so people could see my windows and what I have to offer. I want them to be enticed to come in.”

The 1973 Grand Haven High School graduate decided on the strip mall at the southeast corner of Lake Avenue and Savidge Street.

“I wanted something small so I could be hands-on and give people good service,” she said of the 1,000-square-foot space that most recently housed Eastern Floral.

To read the whole story, see today’s print or e-edition of the Grand Haven Tribune.

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