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New crown for the King

Alex Doty • Jul 21, 2015 at 2:48 PM
adoty@grandhaventribune.com 616-842-6400 ext. 233

Indiana-based Quality Dining Inc., operators of the Burger King restaurant at 1710 S. Beacon Blvd., have submitted plans to build a new store at the location.

“We’re very excited about it,” Quality Dining President John Firth said. “When we’ve done these, they’ve been very well received by our guests.”

The company’s plan calls for a whole new building and site layout. The current store will be demolished.

“It will be there one day and gone the next,” Firth said. “We’d like to do that in 65-70 days. It just depends on what the weather does.”

The $1 million redevelopment comes with a whole new atmosphere and includes café and lounge-style seating, high-definition televisions, and other modern amenities.

“There’s nothing wrong with the (old) building, but it’s not the current image,” Firth said.

The site will also be modified to include a double drive-through lane, something Firth noted as being more common in the fast-food industry.

Employees will work at another Burger King until the project is finished.

“We’ll have a little bit of fanfare when we reopen,” Firth said. “We’re going to create a bit of energy.”

The company operates 165 Burger King restaurants in Michigan, Indiana and Florida.

“We’re in the process of a very aggressive remodeling program for our Burger King restaurants,” Firth said.

Quality Dining owns the Burger King in Spring Lake, but Firth said they have no plans to remodel it this year.

Read the complete story in today’s print or e-edition of the Grand Haven Tribune.

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