GH Twp. snuffs out digital signs

Digital signs have become eye-catching advertisements for many businesses throughout the country. However, those flashy ads are being snuffed out in Grand Haven Township.
Kyle Moroney
May 10, 2012

The township's Planning Commission on Monday reviewed the first draft of its lighting ordinance revision — specifically those dealing with digital signs. The current zoning ordinance was last revised four or five years ago, long before digital signs began populating the U.S. 31 corridor.

While the township now prohibits electronic and digital signs, it allows digital message boards — which are attached to a sign, such as the Lake Trust Credit Union message boards recently installed at the Robbins Road and U.S. 31 intersection.

However, there is no clear definition in the township’s zoning ordinance as to what is a digital sign or digital message board.

The latest revision in the sign ordinance now defines digital signs as “a sign that uses digital display technology — such as LCD, plasma or LED — to communicate a message with a target audience.”

It also defines a message board as “a portion of a sign on which copy is changing manually” and an electronic message board as a “portion of a sign that displays copy using light emitting diodes, fiber optics, light bulbs or other illumination devices within the display area.”

To read more of this story, see today’s print or e-edition of the Grand Haven Tribune.

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