I’m happy to inform you that a study recently released from the National Newspaper Association tells us that communities served by community newspapers continue to demonstrate heavy reliance on local papers for news and information. In fact, 78 percent of the people surveyed said they read most or all of their community newspaper; and, of those going online for local news, 55 percent find it on the website of their local newspaper.
Other positive data for community newspapers are:
— 73 percent read a local paper each week.
— Those readers, on average, share their newspaper with 3.34 persons.
— They spend about 37.5 minutes reading their local paper.
— 41 percent keep their community newspapers six days or more.
— 75 percent think governments should be required to publish public notices in newspapers, with 25 percent reading public notices very often in their newspapers.
— 49.3 percent said the local community newspaper is the primary source of information about the community; the second best source — friends and relatives — for 18 percent; and TV for 16 percent.
The survey went on with much more detail, but you get the idea — regardless of what you may hear on TV, and read about what is going on at large metro newspapers that are part of a leveraged larger company, community newspapers still have strong readership and are in no need of placing our own obit.
Here in Grand Haven, we recently launched our new electronic edition of the newspaper. The e-edition, as we call it, is an electronic version of the printed newspaper that is delivered to you via e-mail. If you travel frequently for work, have property here but live elsewhere, or perhaps you go away to warmer climates in the winter, this is a great opportunity to get the paper daily to keep up with the local news.
Initial feedback has been very positive about this product and we’re very excited about this opportunity for our readers. If you haven’t seen the e-edition yet, simply visit www.grandhaventribune.com and click on the ad for a free two-week trial.
As always, we appreciate hearing your feedback.
— Kevin Hook, Publisher/Grand Haven Tribune