Driving traffic to newspaper websites

Oct 6, 2011

 

Another top story was about a junior high school football coach who was arrested after he got in a fight in Columbus, Ohio, following the Ohio State and Michigan State game. The list goes on and on.

Obviously, Norwalk and Grand Haven are two very different communities. There is more crime in Norwalk, Ohio, than there is in Grand Haven. At least there is more crime being reported in Norwalk.

The Norwalk Reflector also draws many more comments on stories than we do. Most of the comments, of course, are aimed at police-related stories.

Even on our website, police stories draw plenty of comments. News Editor Becky Vargo’s story this week on the shooting range accident has already drawn 16 comments as I write this, and I’m sure that more will be coming.

The comment section of our website was added in April when we made some upgrades.

For the most part, we’ve been getting very few comments on stories — unless it is a police-related story.

The good news is that traffic on our website is significantly higher than it was a year ago. That is because our old website was slow and prone to crashes. Our new site also offers many more features.

We especially like the fact that we can make changes and monitor activity on our website from our home — something we were unable to do with our old site.

If you haven’t visited our website (www.grandhaventribune.com), we encourage you to do so. In addition to lots of local stories being posted, we offer videos and photo galleries.

The nicest part about our website is that we are not limited to the number of photos that we post online. When the newspaper is small, it is nice to be able to post photographs that we were unable to include in the newspaper.

There is a lot to like about our website. Another nice feature is a weekly TV listing.

We would also encourage you to comment on our local stories. Unlike the newspaper’s letters to the editor, you don’t have to provide your name. But we do monitor the comments and will take them down if they violate our rules, which are spelled out on our website.

While I’m making a pitch for our website, we’re not neglecting our main product — the newspaper. We are continually looking for ways to improve our newspaper.

During the month of October, we are featuring survivors of breast cancer. We also will be featuring stories on fire department open houses and domestic violence this month.

You also might want to check out our e-edition. The entire newspaper is available in the e-edition and each page usually features color photographs.

We feel strongly that our newspaper and website can work in tandem in providing you with all the information you need about the local area.

 

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