With more than 100 million viewers on game day, advertisers are willing to do just about anything to get attention. (Would you have ever heard of GoDaddy otherwise?)
The Super Bowl represents a moment when families sit down and watch TV together. We’re pretty much a captive audience and can be surprised by just about anything that happens during the live game — including the ads.
Ads impact children
— By Caroline Knorr of Common Sense Media
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