OUR VIEWS: Brand Grand Haven

Jul 31, 2012

More importantly, we need to remain mindful of how fortunate we are to have the Coast Guard as a part of our community — not only for their tireless efforts in protecting our waterways, but for the many other benefits they bring to our community.

One way in which we recognize them is by referring to ourselves as Coast Guard City USA. Those of us who live here may know that, but do we really embrace that brand outside of the 10 days at the end of every July and the first part of August?

The Coast Guard boat on display on Beacon Boulevard is also a nice gesture, but do those who pass by each day really grasp why it’s there?

As a community, what do we do the other 355 days out of the year to recognize the brave men and women of the Coast Guard? What do we do to embrace that brand?

We have Rocket Fish and an ArfWalk — which are great, and we encourage you to support them — but why can’t we have a life ring or an anchor decorating our sidewalks instead?

Thousands of people visit our waterfront every summer. What evidence is there for them to be reminded that they are in Coast Guard City USA?

Short of walking past the Coast Guard Station on Harbor Drive, the answer to that is: little to nothing.

Hats off to the many men and women who will undoubtedly make this year’s festival the best ever. Please know that your efforts that often go unrecognized are not unappreciated.

For the rest of us, it’s time to roll up our sleeves and do our part to get Grand Haven on the map as it should be — as Coast Guard City USA.

Our Views reflects the majority opinion of the members of the Grand Haven Tribune editorial board: Kevin Hook, Cheryl Welch, Matt DeYoung and Liz Stuck. What do you think? E-mail us a letter to the editor to news@grandhaventribune.com or log-in to our website and leave a comment below.
 

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