The campaign goal for 2012-13 is $2.3 million. This is the same goal as the 2011-12 campaign and $120,000 more than what was actually raised.
It would be a great accomplishment to reach the $2.3 million goal. Unfortunately, though, the community need is $2.8 million. The “community need” is what is being requested by organizations that receive United Way funding. Funding needs include food, shelter, transportation, child and adult care.
This year, an increased emphasis will be placed on engaging new companies and organizations throughout the community to get involved in the campaign and encouraging their employees to participate.
There are about 124,000 people employed in Ottawa County. In 2011-12, a total of 36,929 employees heard the United Way fundraising pitch, of which 9,296 participated. That’s only 7.5 percent of the total workforce actually participating.
More employees will participate if more places of work get involved in the campaign. We encourage business leaders to invite a United Way representative into your company to talk to your employees about how they can participate.
Based on the numbers above, about 115,000 Ottawa County workers did not participate in the 2011-12 campaign. Just imagine what an impact it would make if one-third of those who didn’t participate last year decided to do so this year by becoming an “everyday hero,” donating $1 per week. That would raise an additional $2 million. That money goes to help a large variety of charities in our county, and provides hope and help to thousands of your neighbors.
We live in a great community that gives generously to so many worthwhile projects.
Please consider the United Way when deciding on your charitable contributions for the coming year.
Our Views reflects the majority opinion of the members of the Grand Haven Tribune editorial board: Kevin Hook, Cheryl Welch, Matt DeYoung, Liz Stuck and Fred VandenBrand. What do you think? E-mail us a letter to the editor to email@example.com or log-in to our website and leave a comment below.