HOOK: Mother Nature has never delivered newspapers

In my 27 years of working in newspapers, I don’t recall having weather for this long of a stretch that has raised such havoc as the past couple of weeks.
Jan 28, 2014

There have been days when the going got pretty tough, but we’re going on two weeks now.

When serving as publisher in Duncan, Okla., an ice storm in January 2010 crippled the area for a few days, but not a couple of weeks. We were fortunate that when that storm hit it was our non-publishing day, so the delivery impact on our customers was minimal. But even the next day it was a struggle for carriers to get the paper delivered – but they did. 

People in that part of the country don’t often experience such adverse weather conditions, so when it does hit, they seem to be pretty forgiving.

On the other hand, people who live in Michigan become accustomed to blowing snow and cold weather, and for the most part their day goes on as normal, and for many that includes reading their local daily paper. And if that paper isn’t delivered, they miss it.

If you have any doubts about the impact the local daily newspaper still has on people, I invite you to come down to our office and listen to the phones ring after a storm. People want their paper, and we want to get it to them — but Mother Nature and the area snowplows make that extremely challenging at times. 

The blowing snow and cold temps make it dangerous for the carriers. Those who deliver in rural areas are faced with roads that are often drifted over. Those who deliver on more heavily traveled roads are subject to being run into due to poor visibility. These situations are dangerous and need to be treated with extreme caution.

Technology, however, has now given us an option. 

Many newspapers, including the Grand Haven Tribune, have what is referred to as an e-edition. This is an exact replica of the printed newspaper except it’s delivered to your e-mail box instead of your snow-covered newspaper tube. You can access this by going to our website – www.grandhaventribune.com — and clicking on the "e-paper free trial" icon toward the top, right-hand corner of the page. You’ll need to fill out some info, but it’s really easy to do. And the best part is that, on those days that Mother Nature disrupts the delivery of your paper, you’ll still be able to get your Grand Haven Tribune e-edition. 

If you have any questions, please call our circulation department at 616-842-6400.

We appreciate your continued business during this very challenging time.

— By Tribune Publisher Kevin Hook

Comments

EINSTEIN

It would have been nice if you had included the price of the E-edition and the methods of payment. Perhaps someone can enlighten me?

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