Instead, at the recommendation of the DDA, the City Council voted not to allow the Holiday Road Light Show to be held on Franklin Avenue.
The reason? They’re afraid the popular holiday lights show — which raises money for charity — would bring too much traffic to the area.
Wait, we’re trying to promote our downtown businesses, and too much traffic is a bad thing? Seriously?
Just up the road a few miles is a collection of retail stores, a mall and dozens of restaurants — most of which bend over backward to get shoppers in the door by offering discounts and other incentives. You’d think our downtown businesses would do the same in an attempt to get people in their doors during the busy holiday season.
It seems to us that, instead of blocking the Holiday Road Light Show, the downtown should embrace the opportunity to bring thousands of prospective customers into the district each week.
True, an increase in traffic could prove difficult for some service-oriented businesses downtown, but typically those businesses run more of a 9-to-5 schedule.
The Holiday Road Light Show wouldn’t really interfere — the traffic typically doesn’t ramp up until later in the evening.
The DDA felt the light show would hurt our downtown businesses. We disagree.
In our opinion, this was a golden opportunity to cash in on a ton of holiday traffic. Sadly, we won’t have the chance to see how it would have played out.
Our Views reflects the majority opinion of the members of the Grand Haven Tribune editorial board: Kevin Hook, Cheryl Welch, Matt DeYoung, Alex Doty and Fred VandenBrand. What do you think? E-mail us a letter to the editor to email@example.com or log-in to our website and leave a comment below.