Sales soar before Super Bowl

Krystle Wagner • Feb 3, 2018 at 12:00 PM

As the Philadelphia Eagles and New England Patriots prepare to face off in Super Bowl LII on Sunday, local businesses are gearing up for more sales.

According to the National Retail Federation, Americans are expected to spend $15.3 billion, and the average adult plans to spend a little more than $81 on Super Bowl. Overall, that amount is up 8.5 percent from $14.1 billion spent in 2017.

Being a specialty meat market, the Super Bowl makes a difference in sales, said John Stanitzek, owner of Frank’s Market.

Preparing for the Super Bowl means making sure there’s enough inventory of items such as hot shots, jerky, kielbasa, smoked kielbasa and cheese, Stanitzek said.

They’ve also been grinding more burger and have pork butt for pulled pork sandwiches.

“We’re ready,” Stanitzek said.

Frank’s hot shots are one of the top selling items. Stanitzek said there’s not a customer who walks into the store and doesn’t leave with at least a pound or more.

Given their popularity, Stanitzek said he tries to makes sure they don’t run out.

Usually, the Grand Haven business makes 300 to 450 pounds of hot shots each week. When it comes to the Super Bowl, they increase to about 1,000 pounds.

Chicken wings are another popular food. Stanitzek said they started with 160 pounds of chicken wings, and they’re already starting to run low.

Beer and wine are other items Stanitzek said he stocks up on.

While January and February tend to be slower, the Super Bowl is like an extra holiday, Stanitzek said.

Friday and Saturday tend to be the busiest days, and Frank’s is also open on Sunday for last minute shoppers, Stanitzek said.

When Stanitzek sits down to watch the game, he plans on having fresh kielbasa, which he bakes in the oven before placing it in a crockpot.

Along with other foods, Stanitzek said that eight pounds of kielbasa is usually a good amount for 20 to 30 people.

About 76 percent of people surveyed by Prosper Insights & Analytics and the National Retail Federation plan to watch the Super Bowl. Of those responders, 82 percent plan on buying food and drinks, which is up from 80 percent in 2017.

About 11 percent of people plan to buy team accessories or clothing.

When dinnertime rolls around, business picks up more than a typical Sunday, said Patti Bernard, owner of Mama Mia’s Pizzeria.

To prepare, Bernard said they have more people working and more food ready to cook.

While the Spring Lake business sells subs and pizzas, they typically see more pizzas sold during the Super Bowl, Bernard said.

A family-oriented business, Bella Mack is usually closed on Sundays unless they participate in a youth group fundraiser, but they plan to be open to serve customers during the Super Bowl.

The Grand Haven business plans to have an extra delivery driver and someone specifically for answering calls.

To prepare, they’ve also ordered four on top of what they would normally carry, said Jessica Gould, co-owner.

Typically, they order six cases of cheese – weighing 20 pounds each – for Thursday, Friday and Saturday orders. For the Super Bowl alone, they ordered four cases of cheese.

They also have about 200 pounds of dough ready to go.

“We’re as prepared as you can be going into your first year,” Gould said.

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