Providing hunger relief in the Tri-Cities

Matt DeYoung • Nov 23, 2018 at 9:00 AM

Love in Action announced a partnership with Meijer this holiday season to provide hunger relief to local families through the Grand Rapids-based retailer’s customer-driven food pantry donation program, Simply Give.

“The Love in Action food pantries are able to keep up with the flood of requests for food assistance, which rises even higher during this time of year, due in large part to the support provided by the Meijer Simply Give donation program.” said Josh Bytwerk, Love in Action’s executive director.

Each Meijer Simply Give campaign replenishes the shelves of more than 240 food pantries in Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin. The program encourages customers to purchase $10 Simply Give donation cards, which are then converted into Meijer food-only gift cards and given to a local food pantry in the store’s community.

Love in Action’s Central Pantry and network of 10 church-partner food pantries will benefit from donation cards purchased at the Meijer store in Grand Haven Township now through Dec. 29.

“We encourage community members to help us fulfill our mission of helping feed the hungry in the Tri-Cities community by purchasing a Meijer Simply Give food donation card during their next shopping trip,” Bytwerk said.

For the seventh consecutive year, Meijer will contribute at least $1 million to the program. The program runs three times a year: spring, fall and the holiday season.

Since the program began in November 2008, nearly $43 million has been generated for food pantries in the Midwest to distribute to hungry neighbors.

“Today’s food pantries continue to struggle with keeping up with the flood of requests they receive daily,” Meijer spokeswoman Christina Fecher said. “The Simply Give program is a way for Meijer customers to partner with us and support the food banks and pantries that provide food to our hungry neighbors in the communities we serve. We certainly couldn’t do it without the support and commitment of our generous customers and team members, who stand beside us in this effort.”

Love in Action is a nondenominational Christian nonprofit organization, helping people in the community by mobilizing volunteers, churches and donated resources in its mission of transforming lives by empowering people to thrive. For more information, visit www.loveinactiontricities.org

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