The students, under the direction of teachers Chad Jettner, Jeremy Case and Diane Mahacek, came up with a business plan, created logos and marketing strategies, designed and made the board.
Bluebird Cancer Retreats Executive Director Renee Denslow said she's impressed with the program.
“They made a bunch of these boards,” Denslow said. “I happened to connect with (Jettner) and we said 'wouldn't it be cool to have a board that benefits two causes?'”
Bidders at the live auction spiked the selling price up to $1,040. Susan and Ernie Petrus of Spring Lake cast the winning bid. Bluebird paid $500 for the board.
The money will help Bluebird enhance the lives of people with cancer.
“We doubled what we made at last year's event,” Denslow said of the June 30 fundraiser at Hampton Green Farm in Fruitport.
Denslow said her organization has worked closely with Bucs Pride for more than five years to serve those in our community who are battling cancer.
She said she's happy to be able to expand the partnership.
“The iCreate 360 program is just so unique. It's 21st century learning to be so full circle,” Denslow said. “It's college level learning and we're teaching it right here in our high school. I feel we need to support it. This is the future of learning.”
Jettner said he feels encouraged that the board fetched more than $1,000.
“Knowing Renee and her optimism and knowing the quality of these boards, I was hoping they would raise a lot,” Jettner said. “I think it's worth it, but more than anything, we wanted them to raise money for their program.”
The iCreate 360 program launched two school years ago with seed money from the Grand Haven Community Foundation.
The program hosts its own auction each year to sell its product. That money is used to manufacture the next year's project.
“We sold 24 surfboards last year and raised almost $9,000,” Jettner said. “We made 19 paddleboards this year. The students develop a business plan, come up with a marketing plan and figure out financials. They create logos, branding and tag lines. They design the board and make the board. There are a lot of measurements that go into it.”
This year's auction is now live. You may bid on a paddleboard until the event expires at midnight Monday. The Minimum bid is $500.
“That's how much we have into each board,” Jettner said. “People are definitely getting a good dea. And we feel really good about that.”