It got underway Wednesday with a free show called "Day Zero." The event concludes late Saturday at Heritage Landing Park on Muskegon Lake.
There's food from two dozen vendors, activities for kids and a prayer tent for anyone seeking prayer, or just wanting to pray with others.
"We draw from six or seven states and Canada, but there are people in Muskegon, Grand Haven and Grand Rapids who have never even heard of the event — so I would just say, 'Well, if you want to have a good time, come on out,'" said the festival’s Shannon Enders. "We try and make it affordable, and it looks like we are going to have great weather this week."
Crowder, Mercy Me, Casting Crowns and King & Country are all scheduled for main stage performances.
Ticket prices range from $40 for a one-day pass to $80 for three days. Kids ages 5 and younger are free.