BalanceSTRONG opens at Generation Care

Krystle Wagner • Apr 13, 2018 at 2:00 PM

GRAND HAVEN TWP. — People suffering from dizziness or balance problems have a new place to turn.

With BalanceSTRONG, Generation Care and West Shore Otolaryngology are bringing a multi-team approach to caring for patients. ENT physicians, Generation Care staff, and an audiologist are now offering services such as post-concussion testing and symptom resolution, vestibular diagnostics lab, hearing testing, FreeSTEP, vibration therapy and more.

As patients begin receiving treatment in the new space on the second floor of Generation Care’s Grand Haven Township facility, 16760 Lincoln St., the community and patients can take a closer look the space and services offered during an open house slated for 4-7 p.m. Monday, May 14.

BalanceSTRONG is focused on the three systems in the body that provide balance — vision, equilibrium and sensation. ENT physicians and audiologists oversee the vestibular testing, and the occupational and physical therapists specialize in vestibular (inner ear), balance, and dizziness diagnosis and treatment.

Brian Keenoy, director of outpatient services for Generation Care, said BalanceSTRONG is a “one stop shop,” and is the only space in West Michigan that has diagnostic and treatment services in one location.

Keenoy said they’re trying to bring the services to one location so patients won’t have to leave the Lakeshore for care.

While some people learn to live with problems, Keenoy said they don’t have to live that way.

Keenoy said services are aimed at catering to the masses — from people recovering from concussions to people interested in improving their balance.

Patients can refer themselves if they feel unsteady, are an athlete looking to sharpen their game, or have other reasons, said Holly Lookabaugh-Deur, president of Generation Care.

The end goal is to make patients better, said Keenoy.

By having ENT physicians, Generation Care staff and an audiologist in the same location, Keenoy said it also helps with communication.

Lookabaugh-Deur said they’ll be able to have team conferences and include the patient.

Plans for BalanceSTRONG have been in the works for several months. Preparations started by bringing in national speakers for advanced training.

Lookabaugh-Deur said they’ve previously treated patients in the pool and on land.

“This is just bringing it to a whole new level,” she said.

For more information about BalanceSTRONG, call 616-935-3300.

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