Leaked video likely to hurt "A Dog's Purpose" at box office

LOS ANGELES — Marketers would describe "A Dog's Purpose" as a film with "four-quadrant" appeal, meaning it's likely to draw moviegoers of both genders, young and old. Based on a bestselling book and told from a dog's perspective, it's a feel-good story for animal lovers of all kinds.

Which is why a video leaked last week of a frightened dog apparently forced into rushing water during the making of the film is so damaging to its opening box-office prospects this weekend : It alienates, even offends, its very audience.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.