Disney, like many high-profile American corporations in recent years, has been lacing its films, shows and cultural offerings with social justice messaging, to the delight or irritation of various fan groups. For anyone taken in by corporate virtue signaling, however, allow us to disillusion you: It's all about the bottom line.

Take Disney. For such a gilded company that professes loudly and sanctimoniously about human rights, institutional discrimination and the importance of representation, the social media-driven "#BoycottMulan" movement that flared up in the wake of the company's most recently released live-action adaptation must be embarrassing.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.