Disney, like many high-profile American corporations in recent years, has been lacing its films, shows and cultural offerings with social justice messaging, to the delight or irritation of various fan groups. For anyone taken in by corporate virtue signaling, however, allow us to disillusion you: It's all about the bottom line.

Take Disney. For such a gilded company that professes loudly and sanctimoniously about human rights, institutional discrimination and the importance of representation, the social media-driven "#BoycottMulan" movement that flared up in the wake of the company's most recently released live-action adaptation must be embarrassing.

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